I wasn’t planning to crave ice cream before noon, but TikTok had other plans. A shiny pistachio-and-chocolate sundae appeared on my screen, rich, layered, impossible to scroll past.
The Dubai Chocolate Sundae from Baskin-Robbins looks like luxury in a cup, and TikTok creators are treating it like a main event.
“It need to be demure,” one said, then gave it a 9.5 and finished the whole thing.
At this point, you don’t even need to taste it to crave it. You just know.
The Dessert Everyone’s Talking (and Filming) About
Baskin-Robbins just dropped the Dubai Chocolate Collection, inspired by the Dubai Chocolate Bar that’s been taking over social feeds all year. The sundae is the crown jewel, three scoops of Pistachio Chocolate Bar Ice Cream (that’s pistachio + chocolate swirl with real pistachio bits) layered with hot fudge, pistachio sauce, whipped cream, and crispy kadayif, a shredded phyllo pastry that adds the perfect crunch.
It’s giving Dubai luxury meets American sweet tooth.
And it’s not just one viral clip anymore. Other creators are piling in, posting videos of that glossy drizzle pour, the golden crunch shot, and that first dramatic bite.
@kennyeatzz Baskin Robbin’s Dubai Chocolate Sundae 🍫🍦 @BaskinRobbinsUS #baskinrobbins #foodreview #dubaichocolate #icecream
♬ original sound – Kenny
At this point, you don’t even need to taste it to crave it. You just know.
How the Dubai Chocolate Sundae Became a $12 Viral Obsession
So how did an ice cream sundae go from a Baskin’s counter to dominating TikTok feeds in less than a week? Easy: the perfect storm of aesthetic + indulgence + internet FOMO.
This dessert isn’t just being eaten, it’s being performed. The drizzle shots, the spoon dips, the green-and-gold color palette, it all plays right into TikTok’s appetite for luxury you can taste through the screen.
People aren’t just ordering the Dubai Chocolate Sundae; they’re curating it. From slow-motion “drizzle reveals” to crunch-ASMR closeups, every video turns into a mini dessert movie. And the name alone, Dubai Chocolate Sundae, practically sounds like a designer drop.
It’s the latest in what’s quickly becoming a full-blown category: viral luxury desserts. Think of it as pistachio-core meets influencer chic, global flavors, cinematic visuals, and a sense that if you’re not eating it on camera, are you even eating it right?
This is dessert as identity, and the internet can’t resist a little edible status symbol.
The Comment Section: Chaos, Curiosity, and Cravings
You can always tell when a trend has officially entered the culture, the comment section becomes its own comedy show.
People are losing it:
“Went straight to DoorDash and ordered it before you could finish the first sentence”
“Looks like sour cream, guacamole, and cheese, and I still want it.”
“I can’t find it on the app, and I’m getting mad.”
Others are tagging their friends like, “We’re going tonight. No questions.”
And honestly? I get it. That glossy pistachio drizzle looks like it could fix a bad day.
Even over on X (Twitter), dessert fans are swooning:
When both TikTok and Twitter agree on something, it’s officially bigger than a dessert, it’s a moment.
So… What Does It Actually Taste Like?
I haven’t tried it yet — but at this point, TikTok has basically done the tasting for all of us. Every video feels like a live reaction vlog, full of gasps, crunches, and sudden revelations mid-bite.
One Chicago creator summed it up best in between spoonfuls:
“Y’all don’t know what this is? This is the Dubai Sundae from Baskin-Robbins here in Chicago… It looks freaking gorgeous. I want that in my stomach right now.”
They go on like a dessert detective, noticing new flavors mid-bite:
“The whipped cream is like a marshmallow in my mouth… hold up, I got some pistachio bits in there… wait, what is that swirl? It’s like an Oreo kind of thing.”
It’s chaotic, honest, and exactly what you’d expect from a sundae that’s half art project, half sugar rush. Most reviews land somewhere between “that crunch is unreal” and “yeah, I’d pay $12 again.”
The verdict? It’s not just sweet, it’s soft, creamy, crunchy, nutty, and just unpredictable enough to keep people filming.
Even when the flavor isn’t “strong,” the toppings, the fudge, the pistachio bits, the kanafe, carry the show.
Maybe that’s why everyone’s hooked. It’s not perfect, it’s performative. It gives you moments, the drizzle shot, the bite-pause-reaction, the kind of sensory rollercoaster TikTok lives for.
So, Should You Try It?
If you’ve got a sweet tooth and a soft spot for viral trends, absolutely. Treat yourself. Because whether you’re chasing the flavor or the flex, the Dubai Chocolate Sundae is exactly what Baskin-Robbins promised: a little bit of global glam in a cup.
And when you finally get it? Don’t just eat it, document it. Drizzle cam, crunch mic, dramatic bite. Because right now, the internet’s still arguing over that 9.5/10 rating… and I, for one, need another scoop before it’s gone.
After all, for $12, it better be demure.
