Food Trends: Viral Foods, New Products & Food Culture
Some foods become famous because they taste amazing. Others take off because they look ridiculous, start an argument, or make everyone wonder who thought of them.
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Featured Food Story
VIRAL FOOD / THE STORY BEHIND THE HYPE
From 2 Ingredients to Tiramisu: Why TikTok Is Arguing Over the Viral Biscoff Yogurt Hack
A simple yogurt dessert became an increasingly elaborate TikTok creation. Explore how a two-ingredient idea turned into an internet debate.
FOUR WAYS TO EXPLORE
Explore Food Trends
01 / SOCIAL MEDIA
Viral Food & TikTok Trends
From unusual snack combinations to food hacks that don’t quite live up to the video, explore the ideas spreading across social media.
02 / NEW RELEASES
New Foods & Product Launches
New flavors, limited releases, grocery-store discoveries, and unexpected products that have people curious.
03 / BRANDS & RESTAURANTS
Restaurants & Brand Stories
Explore the collaborations, marketing ideas, and food-related stories coming from familiar restaurant chains and brands.
04 / FOOD CULTURE
Food Culture & Internet Debates
Sometimes the most interesting part of a food trend isn’t the food itself. It’s why people are fascinated, divided, or suddenly obsessed with it.
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Latest Food Trends & Stories
Browse our newest food trend stories, with the most recently published articles appearing first.
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STORIES WITH STAYING POWER
Worth Another Look
Not every interesting food story has an expiration date. Revisit unusual discoveries, memorable internet moments, and stories that reveal something interesting about how we eat and shop.
The Fast Food Smell Hall of Fame
Why certain familiar food smells trigger cravings and nostalgia.
The Butter-Dipped Soft Serve That Divided TikTok
A New York dessert that went viral because of the reaction it inspired.
5 Times the Internet Gave Brands Free Ads
How unexpected online moments became valuable brand publicity.
The Facebook Marketplace Lasagna Panic
What happened when a TikTok creator bought homemade food from a stranger.
11 Weird Things to Eat With Nutella
From unexpected sweet-and-savory combinations to unusual snack experiments.
When a Viral Jingle Became a Brand Rivalry
How a creator’s song sparked an unexpected marketing competition.
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Looking for practical answers, familiar brands, or creative food ideas? There’s plenty more to discover.