If you’ve scrolled TikTok lately, you may have noticed a single dessert dominating your feed: Publix’s six-layered cookie butter cake. TikTokers aren’t just trying it—they’re going wild, and after watching the videos, it’s easy to see why.
What’s the Publix Cookie Butter Cake?
Publix’s cookie butter cake is a dessert lover’s dream. Six layers of vanilla or chocolate cake are iced with cookie butter whipped topping, filled with alternating layers of cookie butter inside, and crowned with a ring of Biscoff cookies. It’s not just beautiful, it’s decadent.
Full disclosure: you need to order 24 hours in advance to snag one.
The Viral TikTok That Started It All
The trend kicked off with a now-viral TikTok from a food reviewer who went full “first-time cake excitement” mode. His energy is contagious:
“I had to get it. I went to Publix and got the cookie butter cake. Look at these towers of cake… Six layers, and it’s vanilla and cookie butter together. I’m two layers in… Four… Six. Bro, said it. Got milk!”
The video shows him slicing the cake, marveling at the layers, and joking with family about who’s getting which piece. The chaotic, over-the-top excitement makes the clip perfect TikTok content.
Another TikTok Shows the Cake in All Its Glory
Another creator took the trend further, giving a “panoramic” reveal of the cake’s layers:
“Yo, we saw that girl on TikTok have that Publix cookie butter cake. Look at that. Take out the box… Look at the layer of cookies in the middle. The back is gonna get wide tonight. Damn, that’s the inside. Look at the layers of this thing.”
Fans loved the visual detail, and the comments show the excitement:
- “Ohhh we got invited in the house y’all” — Mashayla
- “Y’all gotta tell us how to order it. PLEASE 😭” — Bree 🤞🏽
- “Any cake from Publix is FIRE and I mean FIRE” — Will cannon
- “Publix never disappoints” — King Tez 👑
- “Got for my birthday last year we torn it up 💖” — chyna_rae
The panoramic reveal gives a satisfying close-up of the cookie butter layers, making viewers’ mouths water, and driving even more FOMO.
TikTok Comments Show How People Feel
The TikTok community responded with humor, envy, and some healthy debate:
- “Biscoff anything 😭😭” — n.stuchla
- “I’m ready to run” 😭 — ✩✩✩✩✩
- “Whipped icing ruined it” — Quese V
- “The way he’s gripping the cake slice is frying me 😂😂” — itzbre.cc
- “As a Publix decorator… it’s supposed to have alternating layers with the icing and just Biscoff on the inside!!!” — Shania♡
Comments ranged from laughter to FOMO to insider tips, showing that the cake isn’t just about dessert—it’s about the shared experience online.
Why This Cake Went Viral
There are a few reasons TikTok users can’t stop talking about this cake:
- Visual Satisfaction: Each slice is layered with perfectly visible cookie butter and whipped topping, making it mesmerizing to watch.
- Personality-Driven Content: The creator’s humor and enthusiasm elevate a grocery store cake into viral entertainment.
- Indulgence Factor: Cookie butter + six layers of cake = pure decadence.
- Community Reaction: People love commenting, sharing, and debating about food trends, which boosts TikTok’s algorithmic reach.
Time to Get Your Fork Ready
Whether you’re a die-hard cookie butter fan or just someone who loves six layers of pure decadence, the TikTok hype is impossible to ignore. One thing’s for sure: your fork, or maybe even your hands, needs to be ready.
As one commenter perfectly summed it up:
“Me at 3 a.m., watching this at hunger. I’m getting that cake tomorrow.”
So don’t just watch, make it happen. Order ahead, gather your friends, and get ready to experience every luscious layer of vanilla, cookie butter, and Biscoff cookie perfection. Six layers of indulgence are waiting… and they’re not going to eat themselves.
Tips for Ordering
- Order 24 hours in advance for a full cake.
- Full cake serves 12–16; mini options may be available at some stores.
- Utensils: Some locations offer free forks.
- Sharing recommended: Six layers of cookie butter is not a solo undertaking.
