I was hooked almost immediately.
Not because of the lasagna, though it looked incredible, but because the woman on my screen was buying it from Facebook Marketplace. Not a restaurant. Not a pop-up. Someone’s condo.
My first reaction was instant and visceral: hell no.
And yet, like everyone else, I kept watching.
The video, posted by Toronto creator Shoshana Rose, shows her picking up and tasting a lasagna she found on Facebook Marketplace, a moment that split TikTok between “this looks good” and “absolutely not.”
This is the video that set it all off:
What She Did, and Why It Freaked People Out
What made the video unsettling wasn’t the lasagna, it was how ordinary the exchange felt.
There was no hesitation, no wink to the camera, no acknowledgment that buying food from Facebook Marketplace might be risky. It was treated like takeout: a quick pickup, a bite, a verdict.
When she liked it, the video crossed a line. It stopped being a curiosity and became a viable option, one many viewers weren’t ready to accept.
“It Looks Good… But I Would Never”
That’s where my reaction kicked in, and the comments made it clear I wasn’t alone.
People weren’t arguing about the food itself. Most agreed the lasagna looked good. The discomfort came from its origin and what trusting it would mean.
“You’re brave.”
“Absolutely not.”
“This can go wrong so quick.”
I found myself laughing at some responses, agreeing with others, and realizing how neatly my own hesitation fit into the crowd. I wouldn’t do this, but I couldn’t stop watching someone else do it
Why Buying Food on Facebook Marketplace Felt Instantly Wrong
We trust food apps. We trust fast food. We trust restaurants we’ve never seen the inside of.
But a neighbor’s kitchen? That crosses some invisible line.
The difference isn’t logic, it’s familiarity. We’re comfortable trusting systems and brands, even when they fail us, because they feel regulated and distant. Facebook Marketplace food feels personal. Too personal.
One commenter put it bluntly:
“I don’t even trust Uber Eats drivers, there’s no way I’m buying food from someone’s house.”
And yet another pushed back:
“If y’all eat McDonald’s, this isn’t new.”
Both can be true.
Why This Trend Is Taking Off Now
This isn’t just about Facebook Marketplace suddenly selling food. It’s about people looking for alternatives.
Groceries are expensive. Cooking for one feels inefficient. Delivery apps pile on fees. Marketplace food sits in the middle, cheaper, homemade, and accessible. It’s not a replacement for restaurants. It’s a workaround.
That workaround has quietly become more common in places like Ontario, where provincial guidelines allow certain low-risk foods to be sold from home kitchens, a shift that’s been unfolding since the pandemic.
And most people buying this way aren’t doing it blindly. They’re checking reviews, repeat customers, and comment histories, the same social signals we already rely on with Uber Eats or Yelp.
In that sense, Facebook Marketplace food isn’t that different from eating at a friend’s house.
Where I Land
For me, the answer is still no, at least not yet.
Not because the lasagna looked bad. It didn’t. But because my comfort level is still tied to storefronts, branding, and distance. I like the buffer of not knowing who made my food.
Judging by the comments, I wasn’t alone. Most people seemed to draw the same line, even while admitting the food looked good.
That doesn’t mean the people buying this are wrong. It just means their trust threshold is different from mine.
Would you ever try food from Facebook Marketplace, or does it cross your personal line? Leave a comment and let me know.
This isn’t the only viral food moment shaping how we eat online. See what else is trending.
