Viral Food Trends & Social Media Hacks
tracking the biggest food crazes taking over the internet.
The food world moves fast. In this section, we track the viral recipes, trending ingredients, and social media hacks that everyone is talking about. Whether it’s a TikTok kitchen shortcut or an Amazon-exclusive snack, we break down what’s worth the hype and what’s just a fad.
Viral Recipes & Kitchen Experiments
The hacks, desserts, and shortcuts everyone is trying at home
From 2 Ingredients to Tiramisu: Why TikTok is Arguing Over the Viral Biscoff Yogurt “Hack”
Ever notice how TikTok food hacks never know when to stop? One minute, the internet is collectively obsessed with a …
This Two-Ingredient Dessert Is Going Viral, and the Comments Are Furious
Food TikTok is both a blessing and a curse. One minute you’re minding your business, and then suddenly something appears …
11 Weird Things to Eat With Nutella, and Why the Internet Swears They Work
Nutella goes way beyond toast, from fries to pasta to pickles, here are 11 weird (and surprisingly good) combos people actually love to eat.
Grocery Store Finds & Snack Hype
Warehouse drops, bakery items, and products worth the hunt
Pepsi’s Maple Cola Has Americans Asking One Question: Why?
Pepsi’s Canada-only Maple Cola has TikTok and social media split, leaving Americans debating not just how it tastes, but why it exists at all.
How Many Calories are in a Costco Blueberry Cheesecake Croissant? Why the Label is Misleading
The power of audio: How one catchy sound created a “tribal” shopping war between soda and hydration fans.
“True Piggery”: Why Costco’s Blueberry Cheesecake Croissants Have the Internet “Oinking”
Decoding the viral slang and the “binge-worthy” reputation that turned a croissant into a social media obsession.
The $12 Dubai Chocolate Sundae From Baskin-Robbins Has TikTok Losing Its Mind
I wasn’t planning to crave ice cream before noon, but TikTok had other plans. A shiny pistachio-and-chocolate sundae appeared on …
From TikTok to Amazon: Cookie Butter Has Officially Taken Over 2026
The Biscoff obsession is moving from specialty jars to Amazon best-sellers; we track the cookie butter evolution.
Costco’s Pumpkin Pie Sundae Hack Is the Coziest Thing on TikTok Right Now
The seasonal “secret menu” item that has everyone heading to the Costco food court for a fall-inspired upgrade.
TikTok Can’t Stop Talking About Publix’s Cookie Butter Lover Cake, and We Understand Why
Why this regional grocery staple became a nationwide travel destination for dessert-obsessed creators.
Chaos, Controversy & “Maybe Don’t Try This”
Trends that sparked panic, backlash, or bathroom anxiety
The Viral Butter Soft Serve in New York Looks Illegal, and That’s the Point
A butter-dipped soft serve cone from a New York bakery has TikTok deeply conflicted, going viral not for its taste but for the hesitation before the first bite.
A TikTok Creator Bought Lasagna on Facebook Marketplace, and People Panicked
A viral lesson in food safety: Why buying home-cooked pasta from a stranger triggered a massive online debate.
‘Oh Mah Gawd I Wanna Eat It’: TikTok Fell for Pomegranate Chocolate Clusters, Then Reality Set In
The crunch looked perfect on screen, but home cooks are finding this viral snack is much harder to master than it looks.
‘RIP the toilet’: The ‘diabolical’ Chipotle Walking Taco is giving TikTok ‘bubble guts’
Analyzing the messy, controversial hack that left Chipotle fans divided between cravings and digestive warnings.
Brands, Marketing & Accidental Ads
When creators, comments, and algorithms do the marketing
Dr Pepper Finally ‘Cut the Check’: How a Viral TikTok Jingle Hit the National Championship
A TikTok creator turned an off-the-cuff Dr Pepper jingle into a national TV commercial that aired during the College Football Playoff National Championship.
Why Everyone Is Suddenly Buying Vita Coco (Even People Who Hate Coconut Water)
How a clever pivot in social media strategy turned a polarizing drink into the internet’s favorite “healthy” mixer.
A Viral TikTok Jingle Changed How Fans Chose Between Dr Pepper and Vita Coco
For three weeks, Dr Pepper sat on the biggest marketing gift of the year. Ever since seven simple words from …
The $0 Super Bowl Ad: How Dr Pepper Hijacked the Internet Without a Marketing Budget
The blueprint for “accidental” fame, how Dr Pepper won the big game without paying for a single commercial slot.
5 Times the Internet Gave Brands Free Ads Better Than Their Own Agency
From fires to a helicopter delivery, these are the moments when fans did the heavy lifting for major brands.
TikTok Accidentally Made the Best Dr Pepper Ad Ever, and No One Got Paid
Exploring the creator-led moment that drove an immense amount of views for Dr. Pepper
Food Culture & Cravings
Why certain foods live rent-free in our heads
The Fast Food Smell Hall of Fame (And Why We Love Them So Much)
The science of scent: Why the smell of specific fries and burgers triggers nostalgia and immediate cravings.
Master the Trend
Don’t just follow the hype, master the technique. Visit our Guides section to learn the kitchen skills you need to pull off the latest viral recipes at home.