Pink Oreos are a thing, a rare, blink-and-you-miss-it kind of cookie that makes you do a double take in the snack aisle.
Most of us grew up on the black-and-white classic, so seeing that familiar sandwich turn bright pink feels almost rebellious. They don’t show up often, but when they do, they cause chaos (and usually sell out fast).
Here’s the low-down on these limited-edition unicorns of the Oreo world, what they are, where they appear, and why they matter.
What Exactly Are Pink Oreos?
Pink Oreos aren’t a permanent flavor, they’re part of Oreo’s long list of limited-edition or regional releases. Depending on where you find them, either the cookie or the filling (sometimes both) turns pink.
They usually appear for a reason: a cultural celebration, a pop-star collab, or a seasonal tie-in that makes people double-tap before they even taste one.
Essentially, pink Oreos are the rare, collectible cousins of the classic black-and-white, same crunch, same cream, but dressed for a party.
The Different Kinds of Pink Oreos (and What Makes Each Special)
Pink Oreos aren’t one single cookie, they’re a whole mini universe of limited editions that have popped up around the world. Some are pure marketing magic, others are cultural one-offs, and a few are genuinely delicious. Here are the ones worth knowing about.
The flavors vary, let’s take a look at the options.
Pink Sakura Matcha Oreos
Released in Asia in 2020, these were made to celebrate cherry blossom season, basically Japan’s springtime holiday turned into a cookie.
The pastel pink shell and soft green filling aren’t just for looks; the cream is flavored with real matcha, so you get that subtle, earthy bitterness balancing the sweetness.
They taste a little floral, a little tea-like, and a lot prettier than your average Oreo.
Chromatica Lady Gaga Limited Edition Pink Oreos
International pop superstar Lady Gaga teamed up with the Oreo company in January 2021 to create a special edition pink oreo cookie inspired by her feel-good dance album “Chromatica.”
This new Oreo flavor featured a pink cookie with green filling and since their release, these pink Oreos have generated mixed reactions from people.
Some love them because they think the pink color is cute or fun and is in line with everything Lady Gaga, while others dislike them because of their taste.
In any case, these cookies were a huge hit and there is no doubt that Oreo will be releasing more pink colored cookies in the future!
Berry Burst Ice Cream Oreo (Pink Filling)
The Berry Burst Ice Cream Oreo is the only cookie on the list, that has a pink berry flavored filling. This unique flavor was released at different times over the past decade.
This strawberry-esque flavor was surprisingly good and a favorite among those who have tried it.
Check out this video review of the Berry Burst Oreo from KBDProductionsTV.
Where to Buy Pink Oreos?
Here’s the tricky part: Pink Oreos aren’t something you can just stroll into a grocery store and grab. They drop quietly, sell out fast, and sometimes only exist in certain regions, which makes finding them feel like cookie treasure hunting.
Still, you’ve got a few solid options.
Check Online Retailers (Ebay/Amazon)
Start with the big names: eBay and Amazon usually have listings from collectors or importers. Prices swing wildly, anywhere from a normal pack price to “limited-edition sneaker” money, depending on which flavor and country they came from.
Before you buy:
- Check expiration dates and country-of-origin labels.
- Avoid opened or repackaged cookies (yes, that happens).
- Sort by “new” listings; older ones are often stale stock.
A few Asian snack retailers also ship internationally, places like Yami, Sugoi Mart, or JBox often list Sakura or matcha versions when they’re in season.
Specialty Food Stores
If you’ve got a local Asian grocery store, international food shop, or candy importer, check their snack aisle. They sometimes get small runs of seasonal Oreos straight from Japan, Korea, or China.
These stores move fast, so call ahead or ask when they restock limited sweets.
Pop Culture Drops & Seasonal Events
Oreo likes to tie pink releases to moments, spring festivals, celebrity collabs, album launches. Follow Oreo’s official social accounts (and the fan subreddit) if you want to catch the next one in real time. They usually tease drops a few weeks out, and once they’re gone, that’s it.
The Sweet Rarity of a Pink Oreo
Pink Oreos aren’t just cookies, they’re little snapshots of food culture. Sometimes they’re tied to a pop album, sometimes to cherry blossoms, and sometimes they just show up because someone at Oreo decided the world needed a little more color.
They’re rare, a bit unpredictable, and that’s what makes them fun. Finding a pack feels like discovering a secret version of something familiar, same crunch, same cream, just dressed up for a special occasion.
So if you ever spot them, grab them. Even if it’s just once. Because half the joy of a Pink Oreo isn’t just eating it, it’s knowing you caught it while it existed.
